Industry
Outdoors
Client
Passion Project
Role
Lead UX Designer
Scout Camping App
A user-centered mobile application for planning a
trip in the great outdoors
Let's go camping
Scout is designed to provide campers with a streamlined and delightful way to find campsites and trips. It also gives them the opportunity to explore and connect with a robust community of campers.
The Opportunity
In 2020, the number of active camping households in the US was 78.8 million and is steadily rising. Despite the sheer mass of campers and seemingly unending growth, the current process of finding a campsite can be tedious. Campers utilize endless resources to accomplish this task, however, these resources are fragmented and time-consuming.
Goals
We can improve the overall camping experience by consolidating these fragmented resources and allowing users to easily find a place to camp. Campers will have the opportunity to explore these amalgamated assets and effortlessly plan their next adventure by accessing curated trips built just for them.
Discovery
I conducted interviews with a diverse group of campers to uncover their needs and preferences.
This research uncovered four key insights that drove the design.
Flexibility
Users want the control to choose how they camp.
Community
Camping is all about a shared experience, from beginning to end.
Ease
People are busy and just want to get away.
Exploration
Campers are explorers in the digital world.
Challenges & Solutions
"Easy" Feature
Early iterations of an “easy camp” feature quickly became a critical issue. Users did not know what it was, how it worked, or what that finger snapping icon meant.
As a result of user testing, the Trips section was developed and now gives users access to personalized lists of available trips with nearby activities that are based on their interests.
Navigation
Through user testing, I found that the navigation had unrecognizable icons. Participants were unable to complete objectives as easily as intended. As a solution, icon labels were added, the Trips icon was updated, and Explore was moved to the left side. During my second round of testing, users easily moved through the app.
Original Navigation
Updated Navigation
nostalgia [noun]
a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations
nostalgia [noun]
a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations
Familiar but new
Visual design was highly influenced by a unifying theme from my research participants. All stated that they had camped as a child and this was a major contributor to why they camp today.
From concept to product
Initial ideas were visualized through hand-drawn sketches. Using the key insights as a foundation, I developed wireframe user paths. This represents the process of creating an account. Early identification of potential issues within the designs were identified by conducting user testing.
From concept to product
Initial ideas were visualized through hand-drawn sketches. Using the key insights as a foundation, I developed wireframe user paths. This represents the process of creating an account. Early identification of potential issues within the designs were identified by conducting user testing.
Industry
Outdoors
Client
Passion Project
Role
Lead UX Designer
Scout Camping App
A user-centered mobile application for planning a
trip in the great outdoors
Scout Camping App
A user-centered mobile application for planning a
trip in the great outdoors
Let's go camping
Scout is designed to provide campers with a streamlined and delightful way to find campsites and trips. It also gives them the opportunity to explore and connect with a robust community of campers.
The Opportunity
In 2020, the number of active camping households in the US was 78.8 million and is steadily rising. Despite the sheer mass of campers and seemingly unending growth, the current process of finding a campsite can be tedious. Campers utilize endless resources to accomplish this task, however, these resources are fragmented and time-consuming.
Goals
We can improve the overall camping experience by consolidating these fragmented resources and allowing users to easily find a place to camp. Campers will have the opportunity to explore these amalgamated assets and effortlessly plan their next adventure by accessing curated trips built just for them.
Discovery
I conducted interviews with a diverse group of campers to uncover their needs and preferences.
This research uncovered four key insights that drove the design.
Flexibility
Flexibility
Users want the control to choose how they camp.
Community
Community
Camping is all about a shared experience, from beginning to end.
Ease
Ease
People are busy and just want to get away.
Exploration
Exploration
Campers are explorers in the digital world.
From Concept to Product
Initial ideas were visualized through hand-drawn sketches. Using the key insights as a foundation, I developed wireframe user paths. This represents the process of creating an account. Early identification of potential issues within the designs were identified by conducting user testing.
Familiar But New
Visual design was highly influenced by a unifying theme from my research participants. All stated that they had camped as a child and this was a major contributor to why they camp today.
nostalgia [noun]
a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations
Challenges & Solutions
"Easy" Feature
Early iterations of an “easy camp” feature quickly became a critical issue. Users did not know what it was, how it worked, or what that finger snapping icon meant.
As a result of user testing, the Trips section was developed and now gives users access to personalized lists of available trips with nearby activities that are based on their interests.
Navigation
Through user testing, I found that the navigation had unrecognizable icons. Participants were unable to complete objectives as easily as intended. As a solution, icon labels were added, the Trips icon was updated, and Explore was moved to the left side. During my second round of testing, users easily moved through the app.
Original Navigation
Updated Navigation
From concept to product
Initial ideas were visualized through hand-drawn sketches. Using the key insights as a foundation, I developed wireframe user paths. This represents the process of creating an account. Early identification of potential issues within the designs were identified by conducting user testing.
From concept to product
Initial ideas were visualized through hand-drawn sketches. Using the key insights as a foundation, I developed wireframe user paths. This represents the process of creating an account. Early identification of potential issues within the designs were identified by conducting user testing.
Familiar but new
Visual design was highly influenced by a unifying theme from my research participants. All stated that they had camped as a child and this was a major contributor to why they camp today.
nostalgia [noun]
a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations
Industry
Automotive
Client
Global Energy Leader
Role